Another secret to bold and beautiful eyes is effective mascara. Do away with a dull and sleepy look by embracing a wider, brighter gaze. Benefit Cosmetics' Roller Lash is able to create a "wide-awake" effect with its long-wearing formula. Moreover, if your current mascara gives you raccoon eyes, Urban Decay steps in with its Mascara Resurrection. Apply this serum before your mascara to separate and soften your lashes, hence preparing them for a fresh coat of mascara.