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American Crew

Forming Cream

2 reviews

RM69.00 RM112.00

50 g


50 g 85g

Free Delivery above RM80.00

  • Description
  • Ingredients
  • How To
  • About

    American Crew Foaming Cream is a styling cream that provides great hold, flexibility and a natural shine. Blended from ingredients like Lanolin Wax, which retains hair moisture well, Foaming Cream creates convenience when working your hair in any style you desire. 


    • Medium hold with medium shine
    • Provides excellent pliability
    • Washes off when shampooed, without leaving any residue
    • Softens hair shaft, making hair appear thicker
    • Moisturises hair while leaving it firm, full and thicker

    Unless otherwise stated and to the fullest extent permissible by law, Sephora disclaims all warranties, representations and conditions (whether express or implied) as to the veracity, accuracy, completeness, currency or any other aspects of any product claims or descriptions on this website which have been provided by to us by third parties (e.g. the relevant brand owners). Sephora has not independently verified such product claims or descriptions. Customers and users who wish to rely upon such product claims or descriptions should consult directly with such third parties.

    Water (Aqua), Petrolatum, Cetearyl Alcohol, denatured Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Wax, Pvp, Copernicia Cerifera (Carnauba) Wax, Ceteareth-25, Pvp/Va Copolymer, Propylene Glycol, Ozokerite, Paraffinium Liquidium, Dioctyl Malate, Peg-40 Castor Oil, Peg-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Fragrance (Parfum), Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol.

    • Scoop a coin-sized amount of American Crew Foaming Cream onto your palms.
    • Rub into damp or dry hair, starting from above your hairline.
    • Work it back towards the back of your neck. 
    • To make sure it is distributed throughout the hair, rub in up and down motions.
    • Style your hair as desired.

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ratings & reviews
2 reviews

85g - One of the better creams

Just got this recently, I chose it because I'm planning to grow my hair out a bit and this would probably work better on longer hair. Currently I have short to medium-length hair that gets wavy when it's longer. I've found that this is great for creating a natural-looking texture and a bit of volume, with natural shine. Great product and pre-styler overall. 

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50 g - boyfriend approved

got this randomly for my boyfriend to style his hair with and it seems to work really well for him. the product has a good amount of hold without being stiff or clumpy, and leaves a natural kind of shine. it also washes out better than other wax brands he's tried. he now wants to let his hair grow out so he can play with this some more!

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